In this episode, we'll explore the unique approach Carol takes to build experiences for Mr. And Mrs. Carol shares her insights into the challenges and rewards of running a tour company in Egypt, and how they select and train their guides to prioritise storytelling over mere information delivery.

We'll delve into Carol's marketing strategies, particularly for niche tours such as those targeted at women and solo traveller's, and her upcoming tour, "Queens and Goddesses of Ancient Egypt," set for January 2025.

Join host Mat in an engaging conversation with James Wilcox, founder of Untamed Borders, as they delve into the world of adventure travel in high-risk destinations. From pioneering ski trips in Afghanistan and Iraq to exploring the complexities of tourism in conflict zones, James shares his experiences, the challenges of ensuring safety, and the unexpected beauty found in some of the world's most dangerous places.

In this episode, we explore the "oozes" that slow down processes and aggravate customers - things like unnecessary waiting times and muddiness in team communication. We'll reveal how Leatherback Travel counters these issues with effective strategies like a supplier portal and standardisation of processes.

Natalia underscores the importance of having a clear financial and management structure, while Mat shares his insights on how errors lead to more customer service calls and hinder efficiency. Together, we'll discuss the "Pac Man" approach to actively chomping down errors and the implementation of Poka Yoke visual controls to minimize mistakes.

Expect to learn how setting quarterly themes, such as "gardening" and "rowing together", can unify a team and combat the chaos of micromanagement. You'll also hear about the significance of prioritising major projects, referred to as "rocks", and how these can clarify and enhance both individual and collective team focus.