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Tough Love Publishing

Tough Love Publishing

By: Tough Love Publishing
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Tough Love Publishing is a weekly podcast on business strategy, mindset, and industry insights for Indie authors. Hosted by bestselling authors April L. Moon, a steamy paranormal romance writer obsessed with the business side, and Jen Lassalle, a fantasy author for midlife women known for her organizing superpowers, the show blends compassion with no-nonsense advice. As two successful figureheads in the Indie author world, April and Jen bring a unique combination of compassionate, but not sugar-coated, input and advice.Tough Love Publishing Art Literary History & Criticism
Episodes
  • Estate Planning for Authors: Your Books, Your Legacy
    Dec 19 2025

    Most authors think about their next book — not their long-term future. But your intellectual property is an asset, and planning for retirement and your estate is one of the smartest business moves you can make.

    In this episode, we break down what authors need to know about retirement options, saving on an unpredictable income, and how to protect your books legally so your family (or chosen heirs) actually benefits from your work.

    From royalties and rights transfers to wills, trusts, and long-term financial planning, we’re covering it all — without the overwhelm.It’s not just about the career you’re building now. It’s about the legacy you’ll leave behind.


    Thank you to our friends at Written Word Media for sponsoring this season. Check them out at www.writtenwordmedia.com


    **Trigger Warning: loss, grief, loss of a loved one**


    ***Disclaimer: We are NOT legal professionals, please seek out a CPA and Lawyer to help you navigate the ins and outs of your particular situation.***


    Resources:

    I will Teach You to Be Rich by Ramit Sethihttps://www.amazon.com/dp/B07GNXPP4P

    The Simple Path to Wealth by JL Collinshttps://www.amazon.com/dp/B0725RFDPY

    Estate Planning for Authors by EL https://www.amazon.com/dp/B075RC1TWK

    Follow Us:

    Facebook: https://tinyurl.com/toughlovepublishing

    Instagram: https:www.instagram.com/toughlovepublishing

    https://www.youtube.com/toughlovepublishing


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    36 mins
  • Profit, Paychecks, and Publishing: Paying Yourself Like a Business
    Dec 12 2025

    Paying yourself shouldn’t feel confusing or impossible — but for most indie authors, it is. In this episode, we break down how to treat your writing like a real business, from separating finances to setting up sustainable pay systems.


    Whether you're earning $50 or $50,000, you can pay yourself like a professional.


    Resources:

    Profit First by Mike Michalowicz

    www.amazon.com/dp/B0C9NPP4ZQ


    Seth Norris - CPA - website: norriscpafirm.com


    YNAB - You Need a Budget - https://www.ynab.com/


    Renee Rose & Lee Savino - Millionaire Author Mastermind Facebook Group: https://www.facebook.com/groups/259777801145269/


    We Should All Be Millionaires by Rachel Rodgers:

    https://www.amazon.com/dp/B08CVS2G24


    Buy Back Your Time by Dan Martell

    https://www.amazon.com/dp/B09Y55GLXJ


    Thanks to our friends at Written Word Media for sponsoring this episode. Find out more about how they can help you reach the right readers at www.writtenwordmedia.com


    Follow Us:
    Facebook: https://tinyurl.com/toughlovepublishingFacebook
    Instagram: https://www.instagram.com/toughlovepublishing
    YouTube: https://www.youtube.com/toughlovepublishing

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    46 mins
  • Launching a New Book
    Dec 5 2025

    Your book launch doesn’t have to be chaos. In this episode, we’re talking about how to plan, pace, and execute a launch that builds momentum without burning you out. From timelines and preorders to promo stacking and newsletter strategy, this is your roadmap for doing launches the smart way.
    Whether you’re publishing your first book or your fiftieth, these practical tips will help you focus on what actually moves the needle — not what social media says you “should” do.

    Thanks to our friends at Written Word Media for sponsoring this episode. Find out more about how they can help you reach the right readers at www.writtenwordmedia.com


    Resources:

    High Level Release Checklist


    Klytics Alex Newton: E-Book Publishing SuccessPublisher Rocket: Publisher Rocket | Optimize Your Book's Amazon Success

    Kindletrends: https://kindletrends.com/


    Written Word Media: www.writtenwordmedia.com


    Bookbub Deals: Book Promotion Tools for Authors & Publishers | BookBub Partners


    Vellum: https://vellum.pub

    Reedsy: https://reedsy.com

    Atticus: https://www.atticus.ioFollow Us:
    Facebook: https://tinyurl.com/toughlovepublishingFacebook
    Instagram: https://www.instagram.com/toughlovepublishing
    YouTube: https://www.youtube.com/toughlovepublishing

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    58 mins
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