Torchy's Tacos Founder Mike Rypka shares his journey from addiction to influence— an inside look at the rise of the beloved taco brand
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Torchy's Tacos Founder Mike Rypka shares his journey from addiction to influence— an inside look at the rise of the beloved taco brand
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About this listen
Ep. 249: Before food trucks were cool, Mike Rypka had a used trailer, a red Vespa for deliveries, and a bold dream of building a taco joint. In this raw and inspiring conversation, he shares how overcoming addiction—and earning respect by leading from the line—shaped the culture behind one of America's most beloved taco brands, now with more than 100 locations.
Read our book The Devil Is In the Details: Mike Rypka and the Torchy's Tacos Story: https://a.co/d/96JXGWu
Our BONUS RESOURCE for this episode includes Don's favorite quotes from today's episode and a reflection question so you can apply today's insights.
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Special thanks to Anthony Dickinson and Karson Hills for making this episode possible.