Too soon for the Qantas Fly Away ad?
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Too soon for the Qantas Fly Away ad?
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About this listen
On this weeks episode we talk about the recent Qantas ad and the emotion it brought up for everybody. Aleesha breaks down the new trend where big brands are using mass marketing, and we question if it's the right strategy. We introduce a new segment where we get a little vulnerable and talk about the scariest things we've ever done.
Links:
https://www.theguardian.com/business/2021/aug/23/qantas-ad-promoting-vaccines-brings-stranded-and-separated-australians-to-tears
https://www.marketingweek.com/mark-ritson-boots-brand-refresh-targeting-mass-marketing/
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