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To The Point

To The Point

By: Crux KC
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About this listen

 To The Point is a monthly podcast produced by Crux, the un-agency that fuels business growth. Our podcast features exclusive interviews with successful business leaders across the country to highlight the entrepreneurial spirit and share how marketing can transform an organization. Through thought-provoking conversations that get to crux of it, we’re helping businesses elevate their brand and amplify their mission.© 2025 To The Point Economics Marketing Marketing & Sales
Episodes
  • Connecting brands to people: The Power of Storytelling, Strategy and Segmentation – Daniel Fox | VP of Digital Marketing, Crux

    Connecting brands to people: The Power of Storytelling, Strategy and Segmentation – Daniel Fox | VP of Digital Marketing, Crux
    Nov 25 2025

    For our 35th episode, President & Chief Strategy Officer Ethan Whitehill sits down with Daniel Fox, Crux’s new VP of Digital Marketing, for a deep dive into the evolution of digital strategy. From his early days navigating banner ads and the dot-com bust to leading modern, data-driven campaigns, Daniel shares how his journey shaped the marketer he is today. In this episode we dive into prepping for 2026, AI’s role in marketing and why email still reigns supreme.

    Get to the point with us on the last Tuesday of each month!

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    17 mins
  • Finding the Right Fit: The Secrets of Strategic Recruiting – Julie Davis and Carol Schmidt | Managing Directors, Morgan Hunter

    Finding the Right Fit: The Secrets of Strategic Recruiting – Julie Davis and Carol Schmidt | Managing Directors, Morgan Hunter
    Oct 28 2025

    For our 34th episode, President & Chief Strategy Officer Ethan Whitehill chats with Julie Davis and Carol Schmidt of Morgan Hunter about building lasting partnerships, listening to understand, and recruiting in the age of automation.

    Get to the point with us on the last Tuesday of each month!

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    20 mins
  • Values-Driven Vision: Philanthropy That Starts with Why – Tracy McFerrin and Maurice Watson | Co-Founders, Credo Philanthropy Advisors

    Values-Driven Vision: Philanthropy That Starts with Why – Tracy McFerrin and Maurice Watson | Co-Founders, Credo Philanthropy Advisors
    Sep 30 2025

    For our 33rd episode, President & Chief Strategy Officer Ethan Whitehill chats with Tracy McFerrin and Maurice Watson of Credo Philanthropy Advisors about relational philanthropy, measuring impact, and why authenticity is the foundation of effective giving.


    Get to the point with us on the last Tuesday of each month!

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    38 mins
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