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Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Tiny Marketing: Marketing and Sales Systems for Independent Consultants

By: Sarah Noel Block
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About this listen

Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.

In each episode, you'll discover actionable strategies to:

  • Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.
  • Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.
  • Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.


Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!

© 2025 Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Ep 158: From Pop-Up Offers to Productized Tiers: A Solo Consultant’s Guide to Scale with Less Stress
    Oct 12 2025

    Send us a text

    We answer seven rapid‑fire questions solo consultants ask most: how to run cold outreach without being spammy, what to delegate first, how to productize pricing, how to start biz dev without selling, when to hire, how to test ideas fast, and how to keep clients focused. We share scripts, signals, and simple systems to help you protect your time, grow profit, and scale with less stress.

    • LinkedIn cold outreach using a simple connection note and warming signals
    • Delegation via an Eisenhower‑style approach to offload low‑skill, high‑drag tasks
    • Productized offers with three tiers and a middle anchor focused on outcomes
    • Business development through niche communities and LinkedIn relationship building
    • Gateway offers with “hell yes” pricing to reduce friction and convert faster
    • When to hire operational and delivery support based on capacity pain
    • Validating ideas with a wait list and seven‑day pop‑up offers
    • Scope control using documented priorities, milestones and stakeholder sign‑off

    You love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business.


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Apply for the Tiny Marketing Club >>> Join the Club
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Show More Show Less
    20 mins
  • Ep 157: Design the first yes: a tiny offer that sets up the big result
    Oct 5 2025

    Send us a text

    Buy the Gateway Offer Workshop.


    We walk through the full gateway offer system—from defining the first-step win to naming, pricing, selling, and turning it into a bridge to your signature service. You’ll leave with a clear template to stop giving away free discovery and start getting paid for tangible value.

    • gateway offers as the paid first step that proves value
    • why clients trust faster when they get an actionable deliverable
    • three traits of a strong gateway: repeatable, aligned, preparatory
    • examples: audits, blueprints, benchmark reports, assessments, mini workshops
    • pricing guidance using 10–25% of the main offer and founders pricing
    • packaging with a clear name, tagline, and simple description
    • selling via discovery calls, social teasers, and invite-only email
    • upsell tactics: fee credit, fast-action bonus, clear timelines
    • systematizing with scheduling, templates, and canned emails
    • pipeline planning with scheduled follow-ups at 3, 6, and 12 months

    Grab the replay-turned-course with step-by-step directions to launch your gateway offer for $97.


    If you loved this, please hit subscribe, rate, and review, and share it with a friend

    Join my Gateway Offer workshop right below in the show notes
    Sign up for the waitlist to join the Tiny Marketing Club for trainings, feedback, and pop-up coaching


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Apply for the Tiny Marketing Club >>> Join the Club
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>> Meetup


    Show More Show Less
    16 mins
  • Ep 156: Cold Outreach Is Dead: Why Relationship-Building Matters on LinkedIn
    Sep 28 2025

    Send us a text

    Buy the LinkedIn Prospecting Course


    In this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy.

    • Most businesses fail by sending cold outreach without building relationships first
    • The effective three-step LinkedIn DM approach: connection DM, problem exploration, and soft offer
    • Problem exploration involves asking about specific challenges and relating to your experience
    • The soft offer extends an invitation to connect further to discuss their challenges
    • Consistency is key—just 15 minutes daily on LinkedIn can transform your prospecting results
    • Warm leads by commenting on content before moving to DM conversations
    • Have your "ask" and "give" prepared before connection calls to create natural follow-up opportunities

    Want the full LinkedIn prospecting workshop with templates and scripts? Head to the show notes page to purchase the complete course. Follow me on LinkedIn (Sarah Noel Block) with any questions!


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Apply for the Tiny Marketing Club >>> Join the Club
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>> Meetup


    Show More Show Less
    13 mins
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