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Thoughts From The Greenhouse

Thoughts From The Greenhouse

By: Brick City Greenhouse
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In Thoughts from the Greenhouse, seasoned pharmaceutical agency professionals offer insights about how pharma and biotech marketers can maximize their marketing and advertising efforts. Brick City Greenhouse’s partners bring over 60 years of combined experience to the table, along with the knowledge they have gained through their decades of teaming up with a vast array of healthcare brands. Fred and Renee offer the benefit of their experiences in agencies both big and small, as they present practical ideas and useful tips that marketers can use to launch new brands, maximize existing products and organizations, and enhance their own careers.Copyright 2024 All rights reserved. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • How Self-Awareness and Curiosity Build Real Confidence: Insights from an Executive Coach
    Oct 27 2025

    In our latest episode, Renée Wills sits down with executive coach Diana Galer, President of Galer Coaching for Excellence, to explore the critical role of confidence in personal and professional growth. Drawing on Diana’s deep experience in both pharmaceuticals and executive coaching, they break down the factors that build—and undermine—confidence, share simple self-coaching strategies, and discuss actionable ways to challenge limiting beliefs at work.

    Get actionable advice from an executive coach on overcoming limiting beliefs and stepping into your full potential.

    • Understanding the deeper meaning of confidence beyond capability
    • Identifying and challenging limiting beliefs that undermine confidence
    • Using self-awareness and curiosity to shift negative self-talk
    • Strategies to break free from perfectionism and unhealthy comparisons
    • Practical questions and reflections to cultivate a more hopeful, empowered mindset

    Tune in for practical insights to help you (and your team) thrive!

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    28 mins
  • Partnering with Sales to Fuel Omnichannel Engagement
    Jun 5 2025

    In this episode of Thoughts from the Greenhouse, host Renée Wills (Co-Founder and Client Lead at Brick City Greenhouse) is joined by our SVP of Omnichannel Marketing, Todd Greene, along with special guest Mehrnaz Campbell, founder and CEO of Cheemia and author of The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement to discuss how pharma organizations can accelerate omnichannel behavioral change by truly partnering with their sales teams.

    Whether you’re in marketing or sales, this conversation will give you practical insights to boost engagement and impact.

    Here’s what you’ll learn:

    • Why sales teams often don’t use new marketing programs, materials, or tech—and how to fix this mindset
    • The critical importance of relevance and co-creation in content development
    • How to close the digital gap and drive measurable revenue growth through better omni (not just channel) strategies
    • How to use mindset shifts and training tips to empower sales reps and ease the adoption of new digital tools
    • The value of empathy, feedback loops, and keeping things simple for real collaboration and results

    Don’t miss this candid and actionable episode—perfect for pharma marketers and field teams looking to win in today’s hybrid world!

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    42 mins
  • Planning Strategic Career Moves in Healthcare Marketing
    Apr 6 2025

    In this episode of Thoughts from the Greenhouse, we dive into career growth journeys within the healthcare marketing industry. Renée Wills, BCG Co-Founder and Client Lead, hosts an engaging discussion with two seasoned marketing professionals: Cassidy Crook, Head of US HCP Marketing at Calliditas Therapeutics, and Patrick Aldworth, Head of Marketing Strategy at Motivv Health Studios.

    Explore the diverse paths these industry leaders have taken, as they each share personal stories and insights about switching roles, navigating corporate cultures, and the lessons they’ve learned from their unique career trajectories. From moving between pharmaceutical marketing and advertising roles to understanding how company culture and structure influence your work, our guests shed light on important considerations for career advancement.

    Whether you're contemplating your next career move or seeking advice on how to make a transition between industries, this episode provides valuable perspectives on maintaining a dynamic and fulfilling career in healthcare marketing.

    Join us for a thoughtful discussion on career growth and finding your fit in the ever-evolving landscape of healthcare marketing. Tune in now on all major platforms, including YouTube, Apple Podcasts, Spotify, Amazon Audible, and iHeart Radio!

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    24 mins
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