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This is HCD: Human-Centred Design, UX & Service Design

This is HCD: Human-Centred Design, UX & Service Design

By: Gerry Scullion
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Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations. Gerry Scullion talks with leading practitioners, design leaders, and strategists about what actually works: building design maturity, getting buy-in from leadership, running better research, improving customer experience, and growing design teams that deliver lasting impact. With over 1 million downloads worldwide, This is HCD is the go-to podcast for UX designers, service designers, UX researchers, product managers, and anyone working to embed design thinking into how their organisation operates. Every episode gives you methods, mindsets, and real stories you can put to work straight away. Subscribe to the Design Compass newsletter at thisishcd.com for weekly insights that go deeper.Humana Design Ltd Art Economics Management Management & Leadership
Episodes
  • From compliance to dignity: inclusive storytelling with Jamaal Digital Davis
    Aug 1 2026

    We are building an independent global network of people doing human-centred work.
    Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
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    In this episode of This is HCD, guest host Hyun Song kicks off her special series on inclusive design and accessibility, in conversation with Jamaal Digital Davis, a senior inclusive designer at Yahoo and founder of Inclusive Tech Club.

    Jamaal's core idea is simple: compliance is the floor, not the ceiling. In this episode, we talk about what inclusive storytelling really means, how to tell stories that don't flatten people into stereotypes, and what changes, for better and worse, when generative AI becomes part of how those stories get made.

    Jamaal is also a filmmaker. His short film BEADS, a four-minute Afrofuturist drama made with generative AI, is the phoenix project he describes in the episode. You can watch the 60-second teaser and see the visuals at beadsfilm.com, and enter your email there to get a link to the full film

    Connect with Jamaal
    Website: https://jamaal.digital/
    LinkedIn: https://www.linkedin.com/in/jamaal-davis
    Newsletter (subscribe on LinkedIn): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7243645845663793152
    Short film BEADS: https://beadsfilm.com/

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    Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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    39 mins
  • Introducing Hyun Song & Inclusive Design and Accessibility Series
    Aug 1 2026

    We are building an independent global network of people doing human-centred work.
    Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
    ________________________


    Hello everyone, and welcome. I'm delighted to introduce Hyun Song, someone I've come to know through the Coaching Community here at This is HCD. Hyun is an exceptional practitioner and thinker, and a valued member of our community — someone who embodies the values we hold as human-centred design practitioners.

    I'm thrilled to have her introduce a three-part series on Accessibility. For this series, Hyun has connected with some of the world's leading accessibility experts and consultants, and the conversations she's created are truly outstanding.

    I've learned an enormous amount from Hyun — through watching her work, through our conversations, and now through these episodes, which you'll see over the coming week. I'd encourage everyone listening to give this series the attention it deserves.

    This series also reflects what our coaching programme is all about. Some designers seek coaching to develop their professional practice; others want to build capabilities in new areas of interest. Podcasting, I believe, is a phenomenal skill to develop — it demands curiosity, clear thinking, and the ability to explore topics that matter, not just for the practitioner but for our wider community, who benefit from that curiosity too.

    Enjoy the first episode. And if you get a chance, visit thisishcd.com and join the directory, where you can connect with Hyun, support her work, and follow the episodes as they're released. You may well find something in this series that strengthens your own craft.

    Enjoy the episode.

    https://www.thisishcd.com/directory/hyun-song


    ________________________
    BRING THIS IS HCD INTO YOUR ORGANISATION

    Train my organisation https://www.thisishcd.com/training
    Video Courses https://www.thisishcd.com/courses
    Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
    Gerry's consultancy (Service Design and Design Research) https://humana.design/

    ________________________
    BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

    FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
    https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
    Discover & Connect with others https://www.thisishcd.com/directory
    Claim partner discounts https://www.thisishcd.com/partners
    Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
    ________________________

    All episodes have been produced by This is Podcasting.

    Show More Show Less
    1 min
  • Leisa Reichelt 'Scale is not the goal. Impact is.'
    Jul 28 2026

    We are building an independent global network of people doing human-centred work.
    Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
    ________________________

    Gerry finally sits down with one of his design heroes, Leisa Reichelt: research leader at GDS, Australia's DTA, and Atlassian. They dig into why scaling research is never a copy-paste job: how Leisa set her terms at GDS, why the DTO lost its way when the political "why" walked out the door, and what it cost to reset the research culture at Atlassian. Plus: why politics is the work, and why every researcher should know their top three things for the lift ride with the CEO.

    Things we cover in this episode:
    Building the research practice at GDS and GOV.UK; setting your terms as a leader; research recipes and resourcing patterns; blogging as public accountability; posters and phrases designed to be nicked; why GDS outlasted political change; the DTO/DTA and the cost of losing political sponsorship; scaling versus impact; legible versus illegible bureaucracy; resetting research culture at Atlassian; consent and research ethics; being opinionated with skin in the game; and podcasting as a research superpower.

    Links:

    • Leisa's podcast: The School Can't Experience
    • Find Leisa on LinkedIn


    ________________________
    BRING THIS IS HCD INTO YOUR ORGANISATION

    Train my organisation https://www.thisishcd.com/training
    Video Courses https://www.thisishcd.com/courses
    Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
    Gerry's consultancy (Service Design and Design Research) https://humana.design/

    ________________________
    BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

    FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
    https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
    Discover & Connect with others https://www.thisishcd.com/directory
    Claim partner discounts https://www.thisishcd.com/partners
    Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
    ________________________

    All episodes have been produced by This is Podcasting.

    Show More Show Less
    1 hr and 26 mins
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