This Week - Tradeshows | Is the juice worth the squeeze?
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This Week - Tradeshows | Is the juice worth the squeeze?
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About this listen
IRL events are back! After attending back to back conferences - Inbound, SaaStr, Dreamforce - Nick and this week's co-host, Christine Rodgers from Aspireship, recap event strategy, the advantages of connecting in person, and the importance of creating a unique brand experience.
Peter Cohen, Founder of the Great Demo! Methodology, Will Aitken, Head of Sales Content at Sales Feed, and Will Allred, Co-founder of Lavender, join Nick and Christine to share their event survival tips - from how to approach in person demos, who had the sweetest swag, and how to create a can't miss after party.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.