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This Week In Business: Balancing Optimism and Caution in Innovation and Business Strategy

This Week In Business: Balancing Optimism and Caution in Innovation and Business Strategy

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 Cait Lamberton, Wharton School Vice Dean and Professor of Marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps.

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