This Story Shares How You Built Your Business (and protects it) | Ep 11
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This Story Shares How You Built Your Business (and protects it) | Ep 11
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We show how a founder story becomes a trust and referral engine when it centers on one pivotal moment, a clear villain, real stakes, and a hard choice. We share the framework and prompts to help you write a story others can retell and that naturally leads to your offer.
• what a founder story is and is not
• why stories beat resumes for trust and recall
• common mistakes like vague claims and trauma dumping
• naming the villain your audience cares about
• raising stakes that show what is on the line
• making the risky choice that creates tension
• showing the messy middle with proof and lessons
• stating the outcome and mission that drive your work
• using prompts to draft and tighten your story
• tying the story cleanly to your offer
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