He started hosting candle-making classes in her basement in 2023 just to get out of the house. By the end of the year, Taylor Kelly had built Eventful ATL into a nearly $100K experience in business in Atlanta. In this episode, she shares exactly how he did it: no marketing agency, no paid ads for 6 months, and a full-time corporate job running in the background.

If you're looking for creative side hustle ideas, an experience business you can start from scratch, or proof that SEO for small business actually works — this episode is your blueprint.

💡 What you'll learn:

→ How to start an event or workshop business with minimal capital

→ Why SEO is the most underrated free tool for side hustle growth

→ How micro-influencers helped fill classes before anyone knew her name

→ The real cash flow challenges of running a live experience business

→ How to transition from side hustle to full-time without the financial panic

→ The 5-step path Taylor would tell her 2023 self to follow

⏱️ Timestamps:

0:00 – Intro & meet Taylor

0:42 – What is Eventful ATL?

1:01 – How it started (candle classes + remote work loneliness)

2:13 – Revenue: closing near $100K last year

2:54 – How she funded the business and grew organically

4:42 – Top 3 strategies: SEO, organic growth, content creators

5:48 – Real challenges: cash flow, fixed costs, the transition to full time

7:37 – Skills she had to develop to scale

8:28 – The 5-step roadmap she'd give her 2023 self

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