Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. Hamen reveals the one critical business element that can make or break any ecommerce venture, sharing insights on gross profit optimization, content strategy, and scaling frameworks that separate successful brands from struggling ones.

You'll learn:
• Why gross profit dollars matter more than profit percentages for sustainable scaling
• The 8-10x product pricing rule that enables bulletproof business margins
• How to compete against Amazon by building premium brand positioning
• Advanced upsell strategies that can double your average order value overnight


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Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS

0:00 - Intro: The One Thing You Cannot Mess Up
1:38 - Hammond's Background and $120M Journey
3:08 - The Validation Process Most Brands Miss
4:06 - Why Profit Doesn't Equal Bank Account Growth
6:07 - The Margin Arbitrage That Enables Scaling
8:03 - Gross Profit Dollars vs Percentages Explained
10:54 - The Hunter Analogy: Rabbits vs Buffalo Products
14:07 - Real Client Story: $5000 Coaching Lesson
16:44 - Product Economics Calculator Breakdown
18:03 - Fixing Poor Margins: Two Strategic Levers
21:07 - Content Machine Strategy for Lower Acquisition Costs
23:05 - Hook vs Body: Ad Structure Mastery
24:02 - The Peacocking Dating Analogy for Ads
27:01 - Overcoming Fear of Online Embarrassment
28:42 - Lifetime Value Extension Strategies
30:27 - Subscribe & Save Model Case Study
34:51 - Product Selection: The 8-10X Rule
37:24 - Amazon vs Brand Positioning Strategy
40:27 - Why Dropshipping Struggles Against Brands
41:47 - Resources and Next Steps

About eCom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/