This Is What Most New Brands Get Wrong
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This Is What Most New Brands Get Wrong
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About this listen
Most new fashion brands fail not because of poor products but because they launch without a clear story. In this episode of Thread Equity, Mark and James break down how they developed clarity around what both Barnfield and Peace stood for, long before the first clothing samples existed. From using #AI to create emotionally charged imagery to carefully crafting a manifesto that anchors every design decision, this episode reveals why clarity of message matters more than rushing to market.Whether you're a creative starting your own label or a founder trying to future-proof your brand, this conversation explores the power of narrative, the balance between art and commerce, and how to create a brand that resonates deeply and lasts. You'll hear honest takes on using AI without losing your soul, how to build audience trust before a single product is sold, and why patience might just be your biggest asset.#brandstorytelling
#menswear
#buildinpublic