This Coach Built a $500K AI Coaching Empire in 6 Months... Her Mentee's AI Bot Flooded Inboxes and Destroyed Her Reputation.
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This Coach Built a $500K AI Coaching Empire in 6 Months... Her Mentee's AI Bot Flooded Inboxes and Destroyed Her Reputation.
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About this listen
This is the most crucial podcast you'll listen to this year. It's about two coaches.
Coach 1 (Rachel): Built a $500K/year empire in 6 months. Coach 2 (Sarah): Destroyed her entire reputation in weeks.
Both used AI. So what was the difference?
Rachel used AI to amplify her humanity, not replace it. She used it to scale her expertise. She was transparent with clients. She tested with 5 people first. She built trust. She gave value (jabs).
Sarah? She tried to "skip the learning curve".
She used AI to impersonate her , make "guaranteed" promises she couldn't keep , and harass people who unsubscribed.
Sarah got exactly what she deserved. Her email domain got blacklisted. Her LinkedIn got flagged. Her reputation is toast.
Stop looking for shortcuts.
AI is a mirror. It just shows who you really are more quickly.
If you're providing value, you'll win. If you're a spammy, impatient, "tactical" marketer, you'll just destroy your brand at scale.
Rachel built a "Honey Empire." Sarah built on pressure and deception.
Which one are you?