In this episode, we cross the border to the United States to sit down with two powerhouses behind a movement that is rattling the cages of the global food system. RS "Ruffshot" June, the Creative Strategist for the Beef Initiative, and Shannon Ebersol (Ranch Mama), a veteran regenerative rancher, join us to discuss why the current agricultural model is "captured" and how they are fighting to return power to the independent farmer.

From the streets of Philadelphia to the rolling pastures of Iowa, this conversation explores the intersection of health, decentralisation, and the urgent 10-year window we have to save the family ranch.

Take a look at the Beef Initiative here www.beefinitiative.com

Thanks as always to our sponsors, Range Ward https://www.rangeward.com/

"The greatest asset on any farm is the people. It is not the machinery, it's not the livestock, it is the people."

In this special episode, co-host Amy Hughes swaps roles to share how she is challenging conventional thinking in agriculture with her new business, EmpowerAg. Joined by guest co-host David Irvine, Arron and Amy discuss the critical need for "soft skills" in a hard industry.

In this episode, we cover:

• The Origin Story: Amy's honest account of postnatal depression, identity crisis, and how Holistic Management helped her get "unstuck."

• Behaviour Change: Why education and opportunity aren't enough if the motivation and social support are missing.

• "Living a Dead Man's Dream": The heavy burden of tradition and how it paralyses the next generation.

• The 4 Common Losses: Why the older generation resists change (Loss of Competence, Control, Certainty, and Identity).

• Actionable Advice: How to start a difficult conversation when you don't know where to begin—and why writing a letter might be your best first step.

Here's the link to Amy's business website www.empowerag.co.uk

Thanks, as always, to our sponsor, Range Ward www.rangeward.com

Welcome to the Season 3 premiere of "Think Outside the Fence"! We are kicking off this season by introducing our new sponsor, Range Ward Canada, in a special episode that perfectly matches our show's name.

This is our first-ever four-person podcast, featuring two special guests. First, we're joined by Neil Thorsteinson, the Canadian Sales Director for Range Ward, who dives into the company's origin story, its innovative product line, and his own passion for agriculture.

We also welcome rancher Clay Hanson from Valleyview, Alberta. As a long-time Range Ward customer, Clay gives a practical, on-the-ground perspective of how these mobile electric fencing solutions have provided an incredible return on investment and revolutionised the flexibility of his family's 3,000-acre cow-calf operation.

Join us as we explore the "easy button" for temporary fencing and learn how the right tools can make regenerative, managed grazing more efficient and effective.

• Range Ward Website: www.rangeward.com

  • Find detailed product info, videos, and customer testimonials.

• Funding Opportunities: Check the "Resources" tab on the Range Ward website for a list of available Canadian agricultural grants by province.