When communicating with their employees, most firms have no idea who they’re talking to.

Good communication is about knowing your audience. But if your organization is only focused on knowing your customers, James Root says you're forgetting a whole other cohort: your employees.

Root is a senior partner at Bain & Company, Chair of Bain Futures, and author of The Archetype Effect, in which he reveals a simple but overlooked truth: people want different things from their jobs. Despite this, most companies’ approach to employee motivation and reward is one-size-fits-all. “Every aspect of the standard organization model is built around this idea of the average worker,” he says. The problem? No average worker exists. “What people want from work is highly varied,” he says, and while many organizations spend millions to learn what drives their customers, “The mystery is why haven't we applied that same thinking to our workers?"

In this episode of Think Fast, Talk Smart, Root and host Matt Abrahams explore how firms can transform organizational success by understanding their internal audience. Whether you're trying to attract new talent or encourage better performance from the team you already have, Root's research shows why it’s about knowing your audience — recognizing that different people are motivated by fundamentally different things at work.

Episode Reference Links:

• James Root
• James’ Book: The Archetype Effect
• The Archetype Quiz
• Ep.176 From Stereotypes to Synergy: Communicating Across Generations
• Ep.104 How to Change: Building Better Habits and Behaviors (And Getting Out of Your Own Way)

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• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
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• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (02:21) - The Evolving Nature of Work
• (05:21) - Leading Multigenerational Teams
• (08:50) - The Six Archetypes Explained
• (13:55) - The Archetypes Evolution
• (19:38) - The Final Three Question
• (22:56) - Conclusion

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Real connection means understanding your audience, staying true to yourself, and creating space for others.

How do you communicate who you are, what you stand for, and leave space for others to do the same? At the Stanford Seed Summit in Cape Town, South Africa, three GSB professors explored why real connection is built through authentic communication.

For Jesper Sørensen, authentic organizational communication means talking about a business in ways customers or investors can understand, like using analogies to relate a new business model to one that people already know. For incoming GSB Dean Sarah Soule, authentic communication is about truth, not trends. Her research on "corporate confession" shows that companies build trust when they admit their shortcomings — but only if those admissions connect authentically to their core business. And for Christian Wheeler, authentic communication means suspending judgment of ourselves and others. “We have a tendency to rush to categorization, to assume that we understand things before we really do,” he says. “Get used to postponing judgment.”

In this special live episode of Think Fast, Talk Smart, host Matt Abrahams and his panel of guests explore communication challenges for budding entrepreneurs. From the risks of comparing yourself to competitors to how your phone might undermine genuine connection, they reveal how authentic communication — whether organizational or personal — requires understanding your audience, staying true to your values, and creating space for others to be heard.

Episode Reference Links:

• Jesper Sørensen
• Christian Wheeler
• Sarah Soule
• Ep.194 Live Lessons in Levity and Leadership: Me2We 2025 Part 1
  

Connect:

• Premium Signup >>>> Think Fast Talk Smart Premium
• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (01:04) - Jesper Sørensen on Strategic Analogies
• (04:06) - Sarah Soule on Corporate Confessions
• (08:46) - Christian Wheeler on Spontaneity & Presence
• (12:06) - Panel Discussion: AI’s Role in Research, Teaching, & Life
• (17:52) - Professors Share Current Projects
• (22:55) - Live Audience Q&A
• (32:53) - Conclusion

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How to be a skilled conversationalist in work, love, and life.

Whether you’re trying to build a romantic or professional connection, Rachel Greenwald’s advice is exactly the same. “Focus on how you make someone feel more than you focus on the words that you're saying,” she says.

As a professional coach, Greenwald helps people develop better communication skills, from executives in the business world to singles in the dating world. Building deep connections may at times be challenging, but as Greenwald says, it’s ultimately not complicated. “You're demonstrating that you're interested in someone and that you like them,” she says.

In this episode of Think Fast, Talk Smart, Greenwald and host Matt Abrahams discuss relationship-building tactics like small talk, active listening, communication blindspots, and more.

Episode Reference Links:

• Rachel Greenwald
  

Connect:

• Premium Signup >>>> Think Fast Talk Smart Premium
• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (02:10) - Don’t Be a Data Collector
• (06:36) - How to Start and End Small Talk
• (11:23) - Romance vs. Work Communication
• (14:44) - The Role of Humor and Light Banter
• (17:30) - Conversation Pitfalls
• (21:49) - The Final Three Question
• (27:35) - Conclusion

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