Jodie McLean is the CEO of EDENS, one of the largest and most influential private retail real estate owners and developers in the U.S., with a $6.6 billion portfolio spanning over 100 open-air centers. A 30-year industry veteran and pioneer of community-focused development, McLean has redefined retail not as a commodity transaction but as a human experience. At the helm of EDENS, she’s driven a bold thesis: combat isolation by designing emotionally resonant, walkable centers that serve as the modern public square.

In this conversation, McLean shares how she’s positioning retail as a critical social infrastructure, discusses the data behind dwell time and emotional attachment, and explores how human connection—not just tech innovation—will define the future of the built environment. We also explore EDENS' approach to leasing, design, KPIs, and how retail can be both high-performing and deeply human.

The Thesis Driven Leader Series is made possible with the support of Neutral.

Neutral is redefining multifamily real estate with a focus on sustainability, resident health and well-being. For example, Neutral is building the tallest mass timber and Passive House residential building in the U.S with a state-of-art wellness club in Milwaukee. Beyond environmental impact, Neutral offers investors access to substantial sustainable tax credits and deductions. Accredited investors can explore available opportunities at invest.neutral.us or connect directly with their team to learn more.

Sue Yannaccone is the President & CEO of Anywhere Brands, the residential real estate powerhouse behind Coldwell Banker, Sotheby’s International Realty, Century 21, Corcoran, and Better Homes and Gardens. With over 350,000 agents in its network, Anywhere is the largest brokerage platform in the U.S.—giving Yannaccone a front-row seat to the biggest shifts reshaping housing.

In this episode, Brad Hargreaves sits down with Sue to unpack the post–NAR settlement landscape, the future of buyer-side commissions, and why Clear Cooperation is under fire. They explore how agents are adapting, the realistic role of AI in residential transactions, and the operational challenges of managing tech adoption across a sprawling franchise network. Sue also shares her long-term bet: that streamlined, integrated transactions—not bots—will define the next chapter of real estate.

For anyone navigating the messy convergence of policy, tech, and consumer trust in residential brokerage, this is essential listening.

The Thesis Driven Leader Series is made possible with the support of Neutral.

Neutral is redefining multifamily real estate with a focus on sustainability, resident health and well-being. For example, Neutral is building the tallest mass timber and Passive House residential building in the U.S with a state-of-art wellness club in Milwaukee. Beyond environmental impact, Neutral offers investors access to substantial sustainable tax credits and deductions. Accredited investors can explore available opportunities at invest.neutral.us or connect directly with their team to learn more.

Minna Song is the co-founder and CEO of EliseAI, a company using advanced natural language processing to automate communication across the multifamily industry—and beyond. Originally launched as MeetElise, the company powers AI leasing agents for over 350 customers, including 70% of the 50 largest rental housing operators in the U.S., but Song’s vision goes far beyond leasing.

In this episode, she sits down with Brad Hargreaves to unpack the evolution of EliseAI, from a chatbot into an enterprise-grade operating system for housing. They talk about the gap between software teams and site teams, how operators misjudge AI timelines, and what it really takes to earn the trust of institutional clients. Song also shares her thoughts on VC fundraising, breaking into healthcare, and why she thinks real estate is finally waking up to first-principles product design.

If you care about the future of operations, automation, or AI-native infrastructure, this episode is essential listening.

The Thesis Driven Leader Series is made possible with the support of Neutral. Neutral is redefining multifamily real estate with a focus on sustainability, resident health and well-being. For example, Neutral is building the tallest mass timber and Passive House residential building in the U.S with a state-of-art wellness club in Milwaukee. Beyond environmental impact, Neutral offers investors access to substantial sustainable tax credits and deductions. Accredited investors can explore available opportunities at invest.neutral.us or connect directly with their team to learn more.