The triumphs and trials of PR: From Ipswich Town promotion to Colin the Caterpillar
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The triumphs and trials of PR: From Ipswich Town promotion to Colin the Caterpillar
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About this listen
In a world inundated with viral news and mass misinformation, the well-known phrase ‘there is no such thing as bad publicity?’ has arguably never been as polarising. Join Darren Morely for our second episode of Series Two ‘Penny for your Thoughts’ podcast to hear the views of Claire Quinton Tulloch (Public Relations Manager, First Bus) and Rosalind Jones (Professor of Marketing at Bangor Business School). This episode unpacks marketing and Public Relations (PR) and discusses some of its successes and controversies. We take a look at how PR isn’t a one size fits all; can vary significantly between B2B and B2C, and how Marketing Analytics and Generative AI is reshaping marketing and PR for the future. Don’t forget to follow, like and share.
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