The surprising power of nostalgia — and how it can be used on you cover art

The surprising power of nostalgia — and how it can be used on you

The surprising power of nostalgia — and how it can be used on you

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 What does nostalgia do to our minds — and our wallets? In this talk with Jannine Lasaleta, we talk about her research into the surprising psychological and emotional effects of nostalgia. Why do people become more generous and loose with money when they’re feeling nostalgic? How are companies — and even political campaigns — harnessing nostalgia to influence us? What’s the link between our craving for “authentic” experiences, like sourdough baking or retro products, and our longing for meaning? Learn more about your ad choices. Visit megaphone.fm/adchoices
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.