The one with legendary CMO Linda Boff on the path from Thomas Edison to the present, making the invisible visible, and the lessons CEOs can learn from getting dressed in the morning.
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The one with legendary CMO Linda Boff on the path from Thomas Edison to the present, making the invisible visible, and the lessons CEOs can learn from getting dressed in the morning.
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About this listen
In this episode, I sit down with Linda Boff, now CEO of Said Differently, and the long-time CMO of GE. I wanted to talk with Linda about her experience working with three different CEOs (at GE alone), humanizing an industrial monolith, and her legacy of firsts.
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