The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, measuring for incrementality and impact.
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The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, measuring for incrementality and impact.
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About this listen
In this episode I talk with Meta’s CMO and VP Analytics Alex Schultz, whose work has probably influenced the work of more marketers than just about anyone else’s over the past decade. Besides correcting my misperception about the origins of the “performance marketing” phrase, Alex explains why he thinks performance marketing should die, driving change, the value of full funnel approaches, and how to properly evaluate that which can’t be measured among other things.
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