Send us a text

I always have a blast spending time chatting and debating the leading edge tech topics of the day with my fellow analyst, especially Jim McGregor of TIRIAS Research and Karl Freund of Cambrian-AI Research LLC. It's even better when we are in Maui for these discussions as we were this week at Qualcomm's 10th Snapdragon Tech Summit 2025 (#paidtravel_snapdragon).

Jim and I took a moment to take one last look at a gorgeous view of Larry's Island as we recapped Snapdragon Tech Summit 2025. We cover personal AI, the ecosystem of you, HUMAIN's big announcement, and the new line up of Snapdragon X2 mobile and AI PC silicon.

Check it out and remember to follow neXt Curve, Tirias Research, and Cambrian-AI Research LLC for the tech and industry insights that mattered from Qualcomm's Snapdragon Tech Summit 2025!

Send us a text

Exploring AI and Generative AI Innovations at Snapdragon Summit 2025

In this episode, Leonard Lee, executive analyst at neXt Curve, interviews Vinesh Sukumar, Vice President of Product Management AI at Qualcomm, during the Snapdragon Summit 2025 in Maui. The discussion delves into Qualcomm's bold vision of AI as the next user interface, the evolution of AI experiences, and the critical role of heterogeneous computing involving NPU, GPU, and CPU. Vinesh elaborates on the advancements in generative AI, the challenges of inference on edge devices, and the concept of Agentic AI, a personalized AI experience. The episode highlights Qualcomm's commitment to overcoming these challenges and shaping the future of digital experiences with AI.

00:00 Welcome to Snapdragon Summit 2025
00:27 Introduction to AI and Generative AI
01:32 AI Experiences and Infrastructure
03:56 The Role of NPU, GPU, and CPU in AI
06:04 Challenges and Future of AI Computing
07:36 Agentic AI and Personalization
10:11 Concluding Thoughts and Future Prospects

Send us a text

Insights from Qualcomm's Snapdragon Summit 2025: A Conversation with Don McGuire

In this episode, Leonard Lee, Executive Analyst at Next Curve, sits down with Don McGuire, CMO of Qualcomm, at the Snapdragon Summit 2025 in Maui. The discussion covers Qualcomm's journey and milestones, including the rise of Snapdragon as a consumer brand and the significance of its BrandZ ranking. They delve into Qualcomm's marketing strategies, emphasizing creativity, storytelling, and audience relevance. The conversation also explores upcoming technology trends like personal AI, edge computing, and the future of mobile and PC platforms. The episode highlights Qualcomm's role in advancing technology and its vision for the digital and AI-driven future.

00:00 Welcome to Snapdragon Summit 2025
00:44 Celebrating 10 Years of Snapdragon Summit
01:20 Snapdragon's Brand Journey
03:17 Marketing Strategies and Objectives
09:23 The Role of Technology in Brand Evolution
10:15 Personal AI and the Ecosystem of You
16:03 Product Announcements and Future Vision
16:33 Closing Remarks from Maui