The future of AI in customer interactions and marketing (with Bobby Jacobs) cover art

The future of AI in customer interactions and marketing (with Bobby Jacobs)

The future of AI in customer interactions and marketing (with Bobby Jacobs)

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On today's episode, Connor Swalm (CEO - Phin Security) dives into the future of AI in customer interactions and marketing.

Joined by Bobby Jacobs (Head of Growth - Thread), they discuss how AI is transforming the way we connect with customers and how marketers can effectively utilize AI without sacrificing the quality of customer experiences.

Takeaways:

- AI can help meet customers where they are, but businesses must understand their customer's preferred platforms.

- Radical transparency in customer communications is essential for building trust.

- AI should not fully replace human interactions but can assist in generating insights and automating minor tasks.

- Balancing automation and personalized service is crucial for maintaining high-quality customer experiences.

Connect with Bobby on LinkedIn: https://www.linkedin.com/in/bobbyjacobs/

Website: getthread.com/

Connect with Connor Swalm on LinkedIn: linkedin.com/in/connor-swalm/

Phin Securities Website: phinsec.io/
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