Meet the Malayali entrepreneurs behind Salpido, a global tech accessories brand that has grown from humble beginnings to become an international player in the gadgets and electronics industry.

In this episode, we explore the journey of building a global brand from scratch, the challenges of entering competitive markets like Malaysia and Southeast Asia, and the strategies used to scale Salpido into a recognized name in the tech accessories space.

From early struggles and startup lessons to building distribution networks and competing with global brands, this conversation is packed with insights for anyone interested in entrepreneurship, branding, and scaling a product business internationally.

"Who needs a ₹5000 product in 10 minutes?"

3500 mixies sold in Kerala in a month — on Instamart. 🤯

In today's episode, Jobin talks about:

👉 The real margin is in boring & unsexy businesses

👉 You can test an Amazon business with just ₹10,000

👉 The comeback story after a franchise failure

👉 How he created a brand new category on Amazon India

Meet Shebin, the performance marketing expert leading the digital strategies for global giants like KFC and Marks & Spencer (M&S) in the UK. From navigating the challenges of early startups to managing multi-million pound ad budgets at WPP, this is a masterclass in scaling brands through data-driven precision and innovative technology.