Twenty years ago, 3PL success meant having space. Today? It's about making informed technology choices in a sea of options.

In our latest TZE episode, Jim Shaw sits down with Chuck Frank to discuss how 3PLs have evolved and what it takes to future-proof operations in today's market.

They discuss everything from changing customer expectations to the paralysis of too many automation choices. Chuck shares candid insights about why some 3PLs struggle to scale despite having all the tools available.

You can have the best plan, the right data, and cutting-edge technology, and still struggle if the people side isn’t dialed in.

In the latest episode of The Zion Experience, Jim Shaw and Jordan Frank sit down with Lee Kirk of NXTPoint Logistics to explore what really makes automation stick in a 3PL environment.

They discuss how to set the stage for success before systems go live, how to involve customers in a more productive manner, and why support must last well beyond go-live.

It’s an honest, practical look at what really drives successful projects and the kind of mindset every team should bring to the table.

What stood out most during our Texas Roadshow? It wasn’t the size of the systems. It was the precision of the thinking.

In this episode of The Zion Experience, Jim Shaw, Jordan Frank, and Jen Thomas reflect on what 3PLs are actually doing to improve operations, especially when budgets are tight and speed still matters.

If you’re in a 3PL environment, this episode serves as a powerful reminder that operational excellence doesn’t always begin with a capital expenditure project. Sometimes it starts by watching where the work is really happening.