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The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

By: The Yogipreneur: Business and Marketing for Yoga Teachers
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 Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide.

The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success.

In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today.

Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher.

Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses.

Now is the time to make a much bigger impact in the world.

Are you ready?

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Episodes
  • 217: If You're Teaching 15+ Yoga Classes a Week and Still broke, You need to Listen to This!

    217: If You're Teaching 15+ Yoga Classes a Week and Still broke, You need to Listen to This!
    Dec 15 2025

    If you’re teaching 15+ classes a week but are still broke, exhausted, and feeling stuck, this episode is your wake-up call.


    Kelly McHugh, founder of Digital Yoga Academy, breaks down exactly why the “teach more, earn more” model is designed to keep you in burnout—and reveals the 3-pillar framework to build a sustainable, scalable online yoga business instead.


    You’ll learn:

    • Why trading time for money has a hard ceiling (and how to break through it).
    • The 3 essential pillars of a yoga business that creates freedom, not fatigue.
    • How to structure your offers—from low-ticket to high-ticket—so your income isn’t tied to your teaching schedule.
    • Real student results: from $24K first launches to $174K course sales.

    If you’re ready to stop the hustle, reclaim your energy, and build a business that supports your life—not drains it—this episode is your next step.


    🔗 Explore our programs at digitalyogaacademy.com
    ➡️ Next Profitable Yoga Teacher cohort starts January 2026.
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    31 mins
  • 216: What Does "Niche Down" Actually Mean?

    216: What Does "Niche Down" Actually Mean?
    Dec 12 2025
    If you have ever heard "niche down" and felt boxed in, limited, or afraid of excluding students, this episode will transform your understanding.

    The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business.

    In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online space. You will learn how to move beyond generic labels and instead connect through shared emotional experience and authentic story.

    You will learn:
    ⭐️ Why traditional avatar building fails yoga teachers and what to do instead.
    ⭐️ The three biggest misconceptions that keep teachers stuck.
    ⭐️ How to niche based on emotional landscape.
    ⭐️ The step by step Human Centered Niche Method.
    ⭐️ How your niche can and should evolve with you as you grow.

    If you are ready to teach with more purpose, create content that resonates deeply, and attract students who feel truly seen, this episode is your guide.
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    29 mins
  • 215: The Decline of Education-Only Online Yoga Courses

    215: The Decline of Education-Only Online Yoga Courses
    Dec 7 2025
    The era of packaging your yoga knowledge into a simple online course is over.

    Students are no longer buying information. They are buying transformation, support, and belonging.

    In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals the three seismic shifts defining the next generation of successful online yoga courses. If you are planning to launch or revamp an online program in 2026, this is your essential guide to moving beyond content delivery and creating a living, transformational experience that students complete, celebrate, and rave about.

    You will learn:

    ⭐️ Why education only courses are struggling to attract and retain students today.
    ⭐️ The three essential pillars of a modern, high converting online course.
    ⭐️ How to design a course for completion, not just consumption.
    ⭐️ Why community is the new studio and how it transforms student results and loyalty.
    ⭐️ Practical ways to build in mentorship and live support without burning out.
    ⭐️ How AI and technology can be used to enhance human connection and guide implementation.

    If you are ready to build a course that stands out, creates undeniable results, and builds a loyal community around your teaching, this episode provides the clear framework.

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Facebook: https://www.facebook.com/digitalyogaacademy
    🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    More resources to help you on your yoga teaching Journey:

    🌟 Blog: https://digitalyogaacademy.com/blog/
    🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/
    🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/
    Show More Show Less
    31 mins
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