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The Winning Idea

By: Rob Aspinall
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  • Summary

  • The Winning Idea Podcast is here to help you creative bigger, better advertising ideas - faster. Hosted by ad creative Rob Aspinall, it's perfect for graphic designers, copywriters, art directors and anyone in marketing, branding or running a business that needs good concepts. In each episode, Rob shares a free masterclass designed to become a lean, mean ideas machine. From advertising strategy to brand messaging, concept generation and testing – we’re here to help you produce ideas that win.
    Rob Aspinall
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Episodes
  • Ideas That Sell: How to Add Impact to Your Concepts

    Ideas That Sell: How to Add Impact to Your Concepts
    Apr 6 2021
    How do you stand out as a creative? And how can your campaigns make more of an impact in the world? One way is to know how to magnify both benefits and problems in the mind of the audience. They may be advanced techniques, but they're actually pretty simple to learn and apply to your creative. One we call the Energy Equation. And the other is to do with polarised thinking. I hope you find the lesson useful. But don't forget to post a review to let me know what you think. >>> Check out my online video courses on Skillshare. You get free access for 14 days. Just search: ‘skillshare rob aspinall’
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    15 mins
  • Creative Ideas Made Easier: Try This Simple Method

    Creative Ideas Made Easier: Try This Simple Method
    Mar 1 2021
    By asking yourself one simple question, you can supercharge your creativity. And come up with more original ideas, no matter how mundane a product or brand might seem. It's called the What If? exercise and it's ridiculously easy. In this episode, I explain what it is, how it works and give you 10 versions of the question that you can turn into new ideas. I hope you find the lesson useful. Don't forget to post a review to let me know what you think. >>> Check out my online video courses on Skillshare. You get free access for 14 days. Just search: ‘skillshare rob aspinall’
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    6 mins
  • Disruption in Advertising Concepts: Learn the 4 Levels and 4 Methods

    Disruption in Advertising Concepts: Learn the 4 Levels and 4 Methods
    Jan 21 2021
    Disruption is key to capturing the attention of your audience. So no wonder we hear the term mentioned so often by advertising creatives and professionals. But disruption is often misunderstood. And it can actually have a negative impact if not done correctly. So what exactly is it? And how do you create it in your creative ideas and campaigns? In this episode, I explain what the D-word actually means. And walk you through the 4 levels and 4 methods of disruption, so you can start thinking in more deliberate ways about the advertising and branding you produce. I hope you find the lesson useful. Don't forget to post a review to let me know what you think. >>> Check out my online video courses on Skillshare. You get free access for 14 days. Just search: ‘skillshare rob aspinall’
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    11 mins
Marketing Economics
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