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Riordan joins me on the podcast for a proper conversation about what it actually takes to build a career in dance music today.

We get into the reality of touring, how social media has completely changed the game for DJs, why great music alone isn’t always enough anymore, and the difference between getting views and building a fanbase that actually buys tickets.

Riordan also talks about finding his sound, the pressure of following up big records, how TikTok helped launch his career, and why some artists blow up online but still can’t shift tickets. We also get into self-releasing, DJ support, playlist culture, the UK vs US scene, and the moments that make all the hard work worth it.

A really honest episode about the modern music industry, building a career the right way, and what it takes to last.

Talking points:

The reality of touring full time

How social media changed DJ careers

Why TikTok can launch records faster than ever

Great music vs great marketing

Followers vs fans who actually buy tickets

Why some viral DJs still can’t sell tickets

Self-releasing music vs waiting on labels

Finding your sound as an artist

Big commercial records vs club records

UK crowds vs US crowds

Breakthrough moments in a DJ career

⏲ Follow Will Clarke ⏱

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https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew

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This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Ky William joins me for a proper conversation about where dance music is heading right now.

We get into AI, Splice, why so much music is starting to sound the same, and whether the industry is rewarding imitation over originality. We also talk about the reality of being an artist in 2026, from marketing records and running ads to DJ fees, promoters, community, and why more artists need additional income streams outside of touring.

Ky also opens up about building his label, helping new producers, and why real community still matters more than streams, followers and vanity metrics.

This is a great conversation for any artist, producer, DJ or fan trying to understand where electronic music is going next.

What we cover:

AI in music and whether it helps or hurts creativity

Why so many dance records sound the same

Splice, sample culture and originality

The pressure on promoters, artists and club culture

Why community matters more than ever

Running a label and developing new talent

Music marketing, ads and storytelling

Why artists should build multiple income streams

⏲ Follow Will Clarke ⏱

https://willclarke.komi.io/

https://djwillclarke.com/

https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew

https://www.instagram.com/djwillclarke

https://www.facebook.com/willclarkedj

https://twitter.com/djwillclarke

https://www.tiktok.com/@djwillclarke

Hosted on Acast. See acast.com/privacy for more information.

Sign up for intellijend now: https://go.intellijend.com/will-clarke

This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Podcast Overview:

In this episode, Will Clarke sits down with Airrica to talk about her journey from tech sales and radiation physics into the world of dance music.

They get into how a breakup pushed her towards DJing, lying to get her first ever gig opening for Radio Slave, living in Ibiza, Tulum and LA, and how support from Black Coffee helped change the course of her career.

The conversation also dives deep into social media, community, building a team, releasing music, self-belief, imposter syndrome, and the sacrifices it takes to make a real career in dance music.

A really honest conversation about ambition, pressure, creativity and what success actually looks like in today’s music industry.

⏲ Follow Will Clarke ⏱

https://willclarke.komi.io/

https://djwillclarke.com/

https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew

https://www.instagram.com/djwillclarke

https://www.facebook.com/willclarkedj

https://twitter.com/djwillclarke

https://www.tiktok.com/@djwillclarke

Hosted on Acast. See acast.com/privacy for more information.