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Podcast Overview: In this conversation, Will Clarke and MJ Cole dive into the roots of UK garage, the evolution of British electronic music, and the importance of creating the music you genuinely want to make. MJ Cole reflects on his classical upbringing, his early love for hardcore and jungle, and how discovering slower tempos helped shape his signature sound. He shares how he keeps creativity fresh by avoiding autopilot in the studio, constantly experimenting with new tempos, tools, and sound-design techniques. They also revisit the journey behind “Sincere,” his breakthrough single and album, and discuss the realities of performing live, where passion often outweighs profit. Despite the industry’s pressures, MJ Cole emphasizes that he has never wanted to quit because his drive comes from true artistic expression.

Who is MJ Cole: The 90s reshaped UK culture with garage, jungle and more, and MJ Cole stood at the center with a 2-step sound that influenced grime, dubstep and artists like The xx. His breakout hit “Sincere” became one of the first garage tracks to reach the UK top 40, leading to a career producing for Dizzee Rascal, Katy B, Becky Hill, Stormzy, and co-writing Mary J Blige’s “Nobody But You.” Raised in a musical West London home and trained at the Royal College of Music, Cole blended classical skill with electronic experimentation, eventually landing at Sound of the Underground and scoring chart success with “Crazy Love.” Today he stays focused on new ideas, pushing his sound through collaborations like AJ Tracey’s “The Rumble,” releases on labels like Method White, and his own imprint 892, all while championing underground artists and music that feels real and connected.

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Podcast Overview: In this conversation, Zerb breaks down how Mwaki going viral completely changed his life after years of struggling and releasing music that wasn’t connecting. He explains how he started producing 13 years ago, growing up in Brazil, learning everything on his own, and slowly building his sound. He talks about the moment Mwaki hit the global viral charts and how that led to working with big artists like The Chainsmokers, Coldplay, Victor Ray, Wiz, and Ty Dolla $ign. Zerb also shares how he manages touring, routines, and mental health while creating music and content nonstop. The episode closes with his advice about putting your heart into your work and staying patient because success can take years.

Who is Zerb: Zerb, a São Paulo born producer, is known for pushing the boundaries of electronic music with a self taught style rooted in authenticity. His EP SURRENDER reflects 10 years of work and showcases the sound that has carried him onto the global stage. His breakout single Mwaki went viral, hitting #1 on Spotify’s Global Viral Chart, going platinum in Italy, and becoming one of the most Shazamed records in the world, leading to a major European tour with stops like Tomorrowland and Ushuaïa Ibiza. Zerb followed this success with Addicted alongside The Chainsmokers and later collaborated with Coldplay on a reimagined remix of Feels Like I’m Falling in Love. His journey reflects a deep dedication to creating music that connects people everywhere.

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Podcast Overview: In this conversation, Oskar Eichler talks about juggling his roles as a touring artist with Don’t Blink and his work in music tech at Songstats and 1001 Tracklists. He explains how his businesses helped fund his artist career, why multiple income streams are essential today, and how focusing on storytelling helped DONT BLINK have a breakthrough year. Eichler also breaks down festival realities, the need for virality, and how Songstats has evolved into a one-stop tool for artists with features like Radio Stats and label recommendations. His core message is that artists must promote more than they create and build a story that makes listeners care.

Who is Oskar Eichler: Oskar Eichler is a touring DJ and producer behind the project DONT BLINK and a leading figure in music tech. Starting his career early by uploading DJ mixes that gained over a million subscribers, he went on to build multiple successful companies including Arcane, 1001Tracklists, and Songstats. His work has shaped the electronic music industry by giving artists and labels powerful tools to track data, grow their careers, and monetize their music. As DONT BLINK, Oskar continues releasing top-charting Tech House records and remains recognized as one of the scene’s most influential rising artists, all while leading a global team across his ventures.

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