The Way with Best Era cover art

The Way with Best Era

The Way with Best Era

By: Brittany Green
Listen for free

About this listen

The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.Brittany Green Economics Management Management & Leadership
Episodes
  • Paralegals: Don’t Get Replaced—Get Ready
    Jul 4 2025

    In this episode of The Way, hosts Marisa Rua and Allison McKeen dive into the future of paralegal work—and why embracing AI is essential. They talk about how paralegals can stay ahead by learning how to use AI as a tool, not something to fear. Instead of being replaced, paralegals who adapt and innovate can become even more valuable to their teams.

    They also discuss Para Era, Best Era’s dedicated Slack-based community for paralegals, and how it’s helping legal professionals grow through coaching, collaboration, and expert-led learning. Marisa shares how her coaching program through Para Era is helping paralegals build confidence, increase efficiency, and stay competitive in a rapidly evolving industry.

    🔗 Join Para Era today at slack.bestera.io/para-era

    📬 To connect with Marisa Rua directly, email her at marisa@bestera.io or find her on LinkedIn as Marisa Rua.

    Show More Show Less
    27 mins
  • Delegating With Intention: Attorneys and Paralegals Working Smarter Together
    Jun 13 2025

    In this episode of The Way, Ryan McKeen is joined by Best Era’s paralegal expert Marisa Rua to talk about one of the most powerful tools in a law firm: a strong attorney–paralegal relationship. Together, they explore how to effectively divide tasks, what attorneys should stop doing themselves, and how to set your team up for success through intentional training and smart delegation.They also dive into what happens when firms push their paralegals too hard and the importance of preventing burnout. If you want your paralegals to stay, grow, and thrive—you need to invest in systems that support them.

    Marisa also shares more about Para Era, a Slack-based subscription community for paralegals at all levels. From expert guidance to helpful resources and support, it’s a space built to elevate paralegal work.🔗 Join Para Era today at ⁠slack.bestera.io/para-era⁠

    Show More Show Less
    28 mins
  • Always Be Hiring: Building Your Pipeline Before You Need It
    May 30 2025

    In this episode of The Way, Ryan McKeen and Brittany Green dive into the mindset of continuous hiring—why you should always be looking for great people, even when you’re not actively hiring. They share practical tips on building relationships with future candidates, including connecting with students in college and law school, and how that effort can lead to strong referrals and future hires.


    They also touch on the current decline in law school enrollment, but share reasons to be optimistic about the direction things are headed.


    Whether you're growing your firm or just want to stay ready, this episode is packed with smart, forward-thinking advice for keeping your talent pipeline strong.


    Join the conversation in our Best Era community at bestera.io and connect with others who are building law firms that last.

    Show More Show Less
    37 mins

What listeners say about The Way with Best Era

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.