The Way Customers Are Finding Your Inventory Is Changing. (And What to Do About It) cover art

The Way Customers Are Finding Your Inventory Is Changing. (And What to Do About It)

The Way Customers Are Finding Your Inventory Is Changing. (And What to Do About It)

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Your customers aren't Googling anymore — they're asking AI. On this episode of LotTalk powered by LotPop, Chris Keene and Renaldo Leonard break down two terms that every dealership needs to understand right now: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Learn why most dealer websites are invisible to AI-driven search engines like ChatGPT and Google Gemini, what the buying habits of millennials and Gen Z mean for your digital strategy, and the specific steps you can take this week to turn your website into an answer machine that generates real leads. Plus: how to pressure-test your vendors and why factory vehicle descriptions are costing you traffic. If you're a used car manager or dealership professional serious about staying ahead of the curve, this episode is one you can't afford to skip.
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