Loren is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology, and perceptions of a brand, persona, or product for FSG Messaging and Optics. He is also the host of a brand messaging podcast called Wait What Really OK.

From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision, igniting the investor’s confidence, and brand protection and amplification approaches for sales, marketing, and retention, Loren helps across the array of the messaging experience.

In our conversation with Loren, we talk about what a brand messaging strategist is and the lessons our guest learned in this regard from the years he spent in the music industry. We take a deep dive into the need for authenticity in brand messaging and Loren shares a wealth of valuable lessons, such as how to set up social media in a way that provides value rather than sales, how to find success by getting clear on our unique stories, and a whole lot more! Tune in and hear more about how Loren’s approach to messaging revolves around authenticity, authority, transparency, and humility.

You might have noticed that people are missing. Over the last couple of weeks, we have seen a dramatic drop in traffic on the podcast, website, and our social media. Even the phone has been dead! We were beginning to think it was something we said, but it turns out that Americans are hitting the roads, skies, trains, and bike paths like a swarm of sailors on their first liberty after being at sea for a month. It has been dubbed ‘revenge travel’, and, according to Forbes and travel agents across the country, people are eager to travel and much less willing to give up their vacation this year after a year of shutdowns thanks to COVID-19.

With this in mind, your host, Bob Poole, is taking a short respite from the Water Cooler Hangout in favor of a Beach and Mai Tai Hangout. To find out how to catch up on episodes of the podcast while you are traveling or relaxing on the beach, tune in today!