In the first episode of 'Moderating Life,' Elvia and Edgardo de la Garza commemorate the 20th anniversary of DLG Research by sharing their personal journeys and career highlights. Elvia recounts her move from Mexico to the U.S. for college, her initial interest in advertising, and her unexpected love for market research while working at Zubi Advertising. Edgardo, meanwhile, narrates his early fascination with market research from a high school experience and his professional growth at Bromley, Aguilar & Associates. Both emphasize the pivotal roles their mentors, Raul Alfonso and Pam McGrath, played in shaping their careers. The episode underscores the value of mentorship, the dynamic nature of market research, and DLG Research’s commitment to ethical and insightful practices. The podcast aims to explore the stories, people, and passion that have driven DLG Research over the past two decades, offering a tribute to mentors and a reminder to pay it forward.

Connect with Edgardo on LinkedIn: https://www.linkedin.com/in/edgardodlg/

Connect with Elvia on LinkedIn: https://www.linkedin.com/in/elviadelagarzamorales/

Visit our website: dlgresearch.com

Join us for the next chapter of our 20-year journey! Share your thoughts on this episode with the hashtag #ModeratingLife or tag us online!