The WHY of wine
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The WHY of wine
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About this listen
From tastes to tannins and labels to language, the behavioural principles that nudge our decision-making when it comes to picking the perfect wine are many.
Join BreadCrumbs Linguistics as we unpack the (often subliminal) encouragement to choose one wine over another. Rooted in Behavioural Economic Theory, we look at the research that underpins these drinks-decisions, including anchoring, social proofing, messenger effect, and language framing.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.