Hiring is one of the hardest jobs in veterinary leadership right now. Everyone’s fishing in the same tiny pond, and most practices look and sound exactly the same.

In this episode, I break down why veterinary recruitment feels like such a nightmare, and more importantly, what you can do to fix it. Spoiler alert: it’s not just about throwing more money at the problem.

We’ll dig into what employer branding really means, how to stop writing job ads full of buzzword bingo, and why a clear vision, purpose and set of lived values will do more for your hiring than any signing bonus. I’ll also give you a simple equation to score your employer brand, so you can see exactly where you’re strong, and where you’ve got work to do.

If you’re blaming “the market” for your hiring woes, this one’s going to challenge you. Because the truth is, there are practices out there with people lining up to join them. The difference? They’ve learned how to tell their story. And you can too.

Your story could be the key to better hires. Join our upcoming webinar and find out how, save your seat now.

Episode Outline:

[00:01] – Why hiring’s tough

[03:00] – Standing out

[07:01] – Employer brand 101

[10:17] – Vision vs buzzwords

[11:05] – Purpose, mission, values

[16:21] – The brand equation

[19:46] – Telling your story

[22:26] – Employee experience first

[25:08] – Don’t blame the market

[27:33] – Be unapologetically you

[29:11] – Webinar preview

[30:01] – Free NPS survey

Resources & Links Mentioned:

• Register for our Employer Branding Webinar
• Join our free Net Promoter Score (NPS) survey study
• Download our leadership brochures

Follow Dr. Dave Nicol for More Leadership Insights:

• Follow Dr. Dave: @drdavenicol
• Learn more about the Veterinary Leadership Academy

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Leave a review on iTunes and share it with your veterinary colleagues!

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Is managing conflict and stress within your team becoming a daily struggle? Are strained relationships and unresolved tensions holding your veterinary practice back? For many practice owners, navigating the complexities of team dynamics can be overwhelming. Without the right skills, stress and conflict can quickly escalate, affecting your practice’s culture and performance. At the Veterinary Leadership Academy, we specialize in helping practice owners develop the skills to manage conflict and reduce stress. Our program will teach you effective communication strategies, how to handle difficult conversations, and ways to foster a positive, collaborative team environment. With weekly group coaching sessions, you’ll receive ongoing support to address these challenges head-on. The course is fully online, accredited, and open for applications now. Visit drdavenicol.com/veterinary-leadership-academy to apply today. Don’t let conflict and stress undermine your practice. Equip yourself with the tools to lead a harmonious, high-performing team....

In this episode of the Veterinary Leadership Success Show, I’m joined by the brilliant Jenni George, CVPM. Jenni is a practice manager, co-owner of Deerfield Veterinary Clinic, and living proof that building a practice is never boring.

Her story? Well, let’s just say it starts with a fold-up table in the living room, a flannel blanket for style, and a husband with big dreams but questionable bill-paying skills. Fast-forward to today and she’s running a 25+ person, multi-doctor hospital. Along the way there have been triumphs, chaos, a few questionable jello shots… and oh yes, an old “friend” who ended up in jail after botching their clinic build. You just couldn’t make it up.

Together we dig into the truth about practice growth: what works when you’re starting out, why it all falls apart when you get bigger, and how to keep evolving as a leader so your clinic doesn’t implode under its own weight. Jenni is funny, sharp, brutally honest, and not afraid to tell you exactly what she got wrong, and what she’d do differently.

If you’ve ever thought “Help! My clinic is growing too fast!” or felt like your team has outgrown your leadership, this one’s for you. Buckle up, this one’s packed with chaos, comedy, and the kind of lessons you only learn the hard way.

Episode Outline:

[00:03] – Tequila & bad ideas

[05:42] – From living room to hospital

[07:46] – 3 big start-up mistakes

[11:00] – Friends vs leadership

[13:23] – Stages of growth

[17:01] – Hiring the first vet

[23:22] – Standing out locally

[29:01] – Outgrowing your space

[33:22] – Power of a manager

[35:58] – Beating imposter syndrome

[38:31] – Here for the people

[40:42] – Culture cracks

[44:45] – Building leaders

[49:13] – Vision = next level

Connect with Jenni George:

Learn more about Deerfield Veterinary Clinic

Deerfield Vet Clinic on Facebook

Follow Dr. Dave Nicol for More Leadership Insights:

Follow Dave: @drdavenicol

Learn more about Veterinary Leadership Training: Veterinary Leadership Academy

Enjoyed this episode?

Leave a review on iTunes and share it with your veterinary colleagues!

Mentioned in this episode:

Mentioned in this episode:

Is managing conflict and stress within your team becoming a daily struggle? Are strained relationships and unresolved tensions holding your veterinary practice back? For many practice owners, navigating the complexities of team dynamics can be overwhelming. Without the right skills, stress and conflict can quickly escalate, affecting your practice’s culture and performance. At the Veterinary Leadership Academy, we specialize in helping practice owners develop the skills to manage conflict and reduce stress. Our program will teach you effective communication strategies, how to handle difficult conversations, and ways to foster a positive, collaborative team environment. With weekly group coaching sessions, you’ll receive ongoing support to address these challenges head-on. The course is fully online, accredited, and open for applications now. Visit drdavenicol.com/veterinary-leadership-academy to apply today. Don’t let conflict and stress undermine your practice. Equip yourself with the tools to lead a harmonious, high-performing team. Visit...

In this episode of the Veterinary Leadership Success Show, I’m joined by my copilot, Oliver Loveday, Head of Community here at the Veterinary Leadership Academy. We’re digging into one of the most overlooked but absolutely critical parts of running a successful veterinary practice: your vision.

And I don’t mean some fluffy slogan you stick on a wall and then ignore. I’m talking about the hard graft of clarifying your purpose, your mission, and your values, the foundation stone that makes everything else work and align. Without it, you’re building on sand. With it, you’ve got a north star to guide the biggest decisions you’ll ever make: who you hire, how you shape your culture, the way you connect with clients, and even how you hold yourself together on your toughest, most difficult days.

The painful truth? Most practice owners either don’t do this work, or they do it badly. And when that happens, it’s only a matter of time until the cracks show. Poor hiring decisions, a toxic culture, poor team alignment, wasted energy, and a practice that feels harder to lead than it should.

Oliver and I share stories from inside our community of practice owners who’ve gone through what we call “vision casting.” These are raw, vulnerable, sometimes emotional sessions that strip back the layers and get to the truth of why their practice exists. And when that clarity hits, you feel it. A good vision gives you goosebumps and butterflies. It attracts the right people, keeps your team moving together and motivated, and fuels you as a leader when the simplest tasks feel impossible.

If you’re wondering where to start with your vision, this is the episode for you. Tune in, hear how we do it, and if you’re serious about taking the next step, reach out to Oliver Loveday to find out how we can help.

Episode Outline:

[01:00] – The Owner’s 3 Core Jobs

[03:30] – What Vision Really Means

[05:00] – Switching Brains: Logic to Creative

[07:00] – Why Vision Matters in Hiring

[10:30] – The Goosebump Test

[12:00] – Vulnerability & Masks

[16:00] – Real-World Examples

[27:00] – Humility in Leadership

[29:00] – Our Practice Vision

[30:30] – What You Need To Do Next

Connect with Oliver Loveday:

• Book A Call with Oilver
• Connect with Oliver on Linkedin

Follow Dr. Dave Nicol for More Leadership Insights:

• Follow Dr. Dave: @drdavenicol
• Learn more about the Veterinary Leadership Academy

Enjoyed this episode?

Leave a review on iTunes and share it with your veterinary colleagues!

Mentioned in this episode:

Mentioned in this episode:

Is managing conflict and stress within your team becoming a daily struggle? Are strained relationships and unresolved tensions holding your veterinary practice back? For many practice owners, navigating the complexities of team dynamics can be overwhelming. Without the right skills, stress and conflict can quickly escalate, affecting your practice’s culture and performance. At the Veterinary Leadership Academy, we specialize in helping practice owners develop the skills to manage conflict and...