The Value-Add Advantage: Navigating the Shift from 2D Transactions to 3D Partnerships
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
The Value-Add Advantage: Navigating the Shift from 2D Transactions to 3D Partnerships
-
Narrated by:
-
By:
About this listen
In this episode of Life Sciences Sales Lab, Dr. Shannon J. Gregg sits down with Bruce Wakeman to challenge one of sales’ biggest norms — the traditional product demo. They unpack why today’s life sciences buyers care less about features and more about measurable outcomes. From flipping the demo to leading with results, this conversation offers a practical blueprint for shortening sales cycles and increasing buyer confidence. If you sell into biotech, pharma, or healthcare, this episode will change how you approach every sales conversation.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.