What makes a classic, a classic? It's rooted in critical themes and learnings that stand the test of time and continue to be relevant as time marches on. In this episode, Patrick and Tyra are joined by Neville De Lucia, Managing Partner and CEO of Dale Carnegie of Greater North Carolina, to break down the timeless learnings from the 1935 business classic and one of the best-selling books of all time, "How to Win Friends and Influence People," by Dale Carnegie. This episode seeks to uncover the fundamentals of developing relationships and why success goes beyond knowledge and skills, and how the ability to make organic connections with customers and people can further drive business and help build trust.

About Neville De Lucia

Neville De Lucia is the Managing Partner and CEO of Dale Carnegie of Greater North Carolina and the Co-host of "Breakthrough: A Dale Carnegie Podcast." He began his career at Dale Carnegie in Johannesburg, South Africa, where he was CEO for Gauteng and Kwa-Zulu Natal, South Africa. Under his distinguished leadership, he brought Dale Carnegie two Silver Cup Awards and a 10% growth club award. Learn more about Neville.

In this episode of The Urban Truth podcast, Patrick and Tyra talk with Mikki Paradis, President & CEO of PDI Drywall, about challenging the status quo and confidently embracing new opportunities. Mikki shares her experience as a female leader in a male-dominated industry – and how, in business negotiations, "no" can be a word that actually opens the door to more possibilities.

About Mikki Paradis

Mikki Paradis is the President & CEO at PDI Drywall, Inc. and the CEO of Paradis Construction International LLC. Mikki is a leader in drywall recycling, implementing processes to reduce the impact of her trade on the local environment. She's a well-known leader in Raleigh, North Carolina, receiving numerous awards and honors from local organizations. An advocate for women's equality and empowerment, Mikki founded Chicks in Construction, which provides resources and information for women in the construction industry or those considering pursuing a career in it. Articulate, confident and motivated, Mikki exudes strength and perseverance.

In honor of International Women's Day and recorded live from the Merz Aesthetics headquarters in Raleigh, North Carolina, The Urban Truth Podcast welcomed four incredible women from the Raleigh community: Hyunna Coehlo, Chief Administrative Officer, Merz Aesthetics; Carly Bragg & Amber Freeman, Co-hosts of MyCarolina on CBS-17; and Mary Shaver, owner of Paru Beauty Studio. Moderated by Tyra, our guests shared their personal stories and perspectives on embracing equity in all we do and how we can forge an inclusive path forward for all women to thrive and be their most authentic, most confident selves, no matter who they are.