The Upside of Irrationality - Dan Ariely cover art

The Upside of Irrationality - Dan Ariely

The Upside of Irrationality - Dan Ariely

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In The Upside of Irrationality (2011), Dan Ariely uses behavioral economics to show us why we behave irrationally, how it affects our decision-making processes, and what we can do to make better choices.

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