Many companies have a blind spot when it comes to serving women. In fields from health care to financial services, they often treat women just like men—even though their needs are very different. BCG’s Alex Friedman and Trish Stroman share tangible steps leaders can take today to better serve women—who are responsible for up to 80% of spending. Organizations that are best positioned won't guess what women want—they’ll co-create with them and design for real needs.

Learn More:

Alex Friedman: https://on.bcg.com/3XW4lry

Trish Stroman: https://on.bcg.com/3KSkJWU

Closing the Menopause Care Gap: The Next Frontier in Women’s Health https://on.bcg.com/4oWSkNo

BCG’s Latest Thinking on the Healthcare Industry: https://on.bcg.com/3KXXCdH

BCG’s Innovate Her: https://on.bcg.com/3KSqiVs

Chapters:

00:00-00:57 Introduction

00:58-02:26 Why don't businesses successfully target and serve women?

02:27-03:30 Why is women's health still underinvested in?

03:31-05:04 Why has momentum shifted?

05:05-06:06 How big of an economic opportunity is this?

06:07-07:06 Where are the most immediate areas businesses can create value?

07:07-08:30 How can you scan your business for opportunities?

08:31-09:21 What do leaders say are the biggest opportunities and stumbling blocks?

09:22-11:50 Upcoming innovations that could solve problems for female consumers

11:51-12:58 What sectors have the most to gain from targeting female consuemrs?

12:59-14:13 What businesses are excelling?

14:14-16:03 Is there enough investment in this space?

16:04-17:52 What's the productivity and talent cost when women aren’t supported?

17:53-19:38 How to persuade a board that this is worth investing resources in

19:39-21:04 The ‘Now What’

21:05-21:15 Outro