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We talk with Hilton Grand Vacations COO Gordon Gurnick about how modern timeshares use points, perks, and partnerships to unlock cabins, yurts, and city condos while leaning hard into outdoor experiences and member-only events. We explore unit economics, brand tiers, and why localisation and distribution decide winners.

• HGV’s evolution from deeded weeks to flexible points
• Member-only experiences from concerts to LPGA events
• Outdoor expansion with cabins, yurts, RV pads, tiny homes
• Build vs buy strategy and local design standards
• Inventory mix, rental channels, and Hilton distribution
• Operational maths of towers vs spread-out assets
• Amenities that matter: pools, hot tubs, pickleball, wellness
• Japan growth story and Asia gateway dynamics
• Advice for independents: differentiate or partner for scale

If there was anything I'd ask of your listeners, hey, we're always interested in partnerships and people who can maybe bring a great great asset to bear. If somebody's got a unique thing and they're looking for a little power and a little distribution and want a broader network, uh, we're always happy to talk. Reach out. What's the best way for them to reach out? Gordon.gurnik@hgv.com.

This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

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We sit down with Mike and Ann Howard of HoneyTrek to unpack what truly makes a glamping stay unforgettable, from soul‑led storytelling to small, high‑impact touches that guests remember for years. Their field‑tested tips show how owners can create warm arrivals, immersive experiences, sustainable operations, and thoughtful farewells without huge budgets.

• the proprietor’s why as the foundation of brand and experience
• researching Comfortably Wild by visiting 150 camps in person
• practical storytelling guests can feel
• warm arrivals that avoid logistics and build ease
• hand‑drawn maps, trails, and low‑cost land adventures
• stamped postcards and meaningful keepsakes for lasting bonds
• sustainable choices that reduce impact and add trust
• staff culture, smiles, and guest‑book rituals for retention
• start small, soft launch, iterate, and visit your comps
• early SEO, unified handles, and sharing the build in public
• partner with nearby camps for overflow and shared assets
• high‑impact amenities
• HoneyTrek’s consulting, content creation, and global book research

Learn more about Mike and Anne's service at honeytrek.com

Follow them at @honeytrek

Newbook - newbook.cloud

Interested in learning more about Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Newbook subscription and your first month free. This offer is for Newbook Signature subscriptions only.

Sage Outdoor Advisory - sageoutdooradvisory.com

This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send us a text

We chart how Ben Wolff scaled from short-term rentals to design-led outdoor resorts, sold into a public REIT, built a content-first marketing firm, and now launches a wellness agritourism brand near Miami called Baya. Clear tactics on funding, pricing, direct bookings and the partners that make it work.

• founder-level partners who own execution and upside
• debt and equity strategies across banks, CPACE, USDA and VCs
• influencer barbell strategy and content-first marketing
• 80 to 85% direct bookings as the North Star
• manual revenue management beyond algorithm defaults
• Onera’s sale, expansion and Wimberley performance
• Oasi’s offer, ROAS mindset and client profile
• Baya concept blending farm, wellness and jungle design
• light, health-forward F&B and sleep technology
• daily routines, AI workflows and energy management
• singles and doubles until capital markets open

Subscribe to Ben Wolff's newsletter via LinkedIn or Ben's instagram @IAm BenWolff.

Onera Fredericksburg and Wimberly Property Websites: stayonera.com

Oasi Marketing & Advertising Website: stayoasi.com

Newbook - www.newbook.cloud

Interested in learning more about Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Newbook subscription and your first month free. This offer is for Newbook Signature subscriptions only.

This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!