There’s a clear difference between true authority and toxic aggression in sales.

Today we’re sharing why most people misunderstand what it means to be an "alpha" in sales conversations - and how this misunderstanding kills conversions.

When you get this positioning wrong, it usually backfires - with refunds and damaged reputations.

But when you get it right, you can build instant trust - taking you from salesperson to trusted advisor.

We also break down the fascinating psychological study about authority and compliance - and why trying to "prove" your authority actually undermines it.

Whether you're struggling with sales confidence or leading a sales team, this episode shows you how to command respect while building genuine connections.

Key moments:

00:01:40 Alphas in sales
00:03:30 Guiding vs dominating
00:06:30 How to increase refunds & damage your reputation
00:08:10 Tone matters
00:10:30 The "lab coat effect"
00:13:00 Self-promotion backfires
00:15:20 Sales is a leadership game
00:18:20 Pilot energy

Listen now to start leading sales conversations with authentic authority that converts.

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She's Not Selling is brought to you by Brooke Triplett - Founder of She Sells.

She Sells is a female-led movement helping thousands of women escape the 9 to 5 - to create a lucrative, freedom-based sales career.

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