In Episode 2, Joe answers real questions from self-employed tradesmen and breaks down the practical realities of growing a business, building wealth, and making better financial decisions.

From mortgages and company structures to finding investors and scaling your team, this episode is packed with straightforward advice based on real experience.

Inside the episode:

• The key requirements for getting a mortgage in Ireland
• When (and why) to move from sole trader to a limited company
• A simple framework for attracting investors (“K.O.F.E.”)
• Why growing a team is essential if you want a real business
• The difference between doing the work vs. doing the deal

Joe also explains what happens when you “keep saying yes” — outlining the full journey from first contact to building serious profit and investing in property.

Clear, direct, and focused on results, this episode is about thinking bigger, operating smarter, and turning your business into a vehicle for long-term wealth.

In this solo episode, Joe breaks down the fundamentals of running a more profitable, better-structured business as a self-employed tradesman.

Recorded on Milestone Day #2, he explains how to “respect the milestones,” set aside profit consistently, and build your business around clear financial targets instead of guesswork.

Inside the episode:

• Why small daily actions beat weekend catch-ups
• How to turn “time wasters” into paying clients
• Fixing poor marketing and targeting the right work
• The importance of focusing on outcomes, not just being busy
• Why 500 Quid profit per day should be the goal

Straightforward, practical advice designed to help you make more money, run a tighter operation, and stay accountable to real results.

In this episode, Joe talks to David St Leger of Primary Piping Solutions in Cork to break down:

• Why most tradesmen only think they’re “busy”
• The 4 questions that expose the real health of your business
• How to build a pipeline instead of winging it
• Why your business name and branding could be costing you money
• The step-by-step path from one-man-band to a real company