On this episode of The Battle Between, we’re sitting down with Geoffrey Lyons—a fourth-generation Rockwall native, U.S. Army veteran, and unapologetic marketing and sales powerhouse.

Geoff brings his signature bold energy and passion for service, shaped by some of life’s fiercest battles—from surviving 33 days in the hospital with COVID to pushing through the pain of shingles while deployed in Syria with Special Operations Forces.

He’s gone from slinging VHS tapes at Blockbuster to becoming a top 1% real estate producer in North Texas. He’s a guy who’s danced with death, chased down terrorists, and still somehow found time to master Guitar Hero and balance a soccer ball on his bald dome.

Geoff is here because he believes in what we’re building and wants to pour value into this community—sharing lessons from the trenches of life, war, business, and personal growth.

Follow Geoff on all platforms @TheGeoffreyLyons—you’ll want to keep up.

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