In this episode of Fear Less, Do More, host Gill Hunter is joined by Dr Craig Rose — marine biologist, entrepreneur, and founder of Seaweed & Co and Doctor Seaweed. Craig shares how he transformed a career in marine science into a fast-growing, sustainability-led health business built on evidence, trust, and innovation.

Craig explains why seaweed is a forgotten superfood and explores the science behind iodine deficiency, thyroid health, and the growing demand for natural, evidence-based nutritional supplements.

Together, Gill and Craig discuss how to build a credible health brand in a crowded wellness market, balancing scientific integrity with compelling consumer messaging. The episode also delves into sustainable seaweed harvesting, ethical product development, and the realities of scaling a business outside London.

Craig offers candid leadership lessons on focus, delegation, resilience, and learning from the natural world to drive long-term business growth.

Key Topics Covered

• Seaweed as a sustainable superfood and natural source of iodine
• Thyroid health, iodine deficiency, and women’s health
• Building a science-backed nutrition and wellness brand
• Ethical marketing and credibility in the supplement industry
• Sustainable seaweed harvesting and environmental impact
• From academia to entrepreneurship: Craig’s journey
• Leadership lessons from nature and business
• Scaling a business outside London and accessing investment
• Delegation, focus, and working on the business
• Fear, risk-taking, and long-term strategic growth

Chapters

• 00:00 – Introduction to Doctor Seaweed
• 01:12 – The Nutritional Power of Seaweed
• 02:17 – Doctor Seaweed's Journey and Background
• 05:05 – The Business of Seaweed & Co.
• 06:49 – The Health Benefits of Seaweed
• 09:01 – Building Credibility in Health Products
• 12:35 – Sustainability in Seaweed Farming
• 15:41 – Innovative Uses of Seaweed
• 19:59 – The Future of Seaweed in Various Industries
• 22:03 – Reflecting on Past Choices
• 24:11 – Lessons from Nature: Competition and Innovation
• 25:34 – The Importance of Focus in Business
• 30:10 – New Product Launches and Market Adaptation
• 33:31 – Challenges of Funding in the North East
• 39:14 – Navigating Post-COVID Business Landscape
• 40:49 – Fear Less, Do More: Embracing Risk and Delegation

Connect with Craig Rose

• LinkedIn
• Doctor Seaweed Website
• Seaweed & Co. Website

Find out more about your host Gill Hunter

• Gill Hunter on Square One Law
• Square One Law
• ‘Fear Less, Do More’ Podcast

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  This podcast was produced and recorded at Flamingo Heights Podcast Studio 🦩
https://www.flamingoheights.co.uk/

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