In this episode of At Home in Waterloo Region, Cher Goetz welcomes Amy Miller, founder and creative director of The Sunday Social Co., a visual and event planning agency that blends photography, marketing, and community-building. Amy shares her journey from personal blogging while raising her kids to running a full-service creative agency that supports both product and service-based businesses. With honesty and warmth, she opens up about the pivots in her business, the lessons she’s learned, and the passion she has for elevating brands through intentional imagery and memorable events.

Amy’s story highlights the beauty of following your instincts, embracing community, and building a business that aligns with your lifestyle.

In this episode, you’ll hear:

• [04:51] How Amy’s love for visuals and storytelling grew out of blogging and evolved into opening The Sunday Studio during the pandemic.
• [07:12] The challenges of securing a commercial space and why she pivoted to a service-based model that better aligned with her lifestyle.
• [11:54] Amy’s personal routines and habits that help her balance entrepreneurship and family life.
• [16:27] A behind-the-scenes story from a chaotic but successful brand shoot—and the tips she gives for efficient, intentional photo shoots.
• [20:47] The full-service approach The Sunday Social Co. brings to brand photography, video, and event planning.
• [30:10] Honest reflections on balancing motherhood and entrepreneurship, and why going slow in business growth is sometimes the right path.
• [36:49] The types of clients and projects Amy is most passionate about, from wellness brands to creative launch events.
• [55:13] Why Amy loves Waterloo Region’s small but mighty entrepreneurial community and her favorite local businesses.

Tune into this uplifting episode to hear Amy’s entrepreneurial journey, gain practical tips for elevating your brand, and get inspired by the power of community in Waterloo Region. Don’t forget to subscribe, leave a review, and share this episode with someone who could use a boost of inspiration.

Connect with Amy:

Website: www.thesundaysocial.co

Instagram: @thesundaysocialco

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co