The Strong and Sometimes Frightening Influence of Social Proof
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
The Strong and Sometimes Frightening Influence of Social Proof
-
Narrated by:
-
By:
About this listen
Today we're discussing a chapter out of Robert Cialdini's landmark book Influence.
Social proof is the phenomenon where we tend to do and believe what others around us also do and believe. Most of the time, this steers us right, but occasionally it can lead us astray. Inside a studio business there are plenty of ways to use social proof to work towards a common goal, one that's best for the owner, staff, students, and prospects.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.