The Strategic Enemy
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The Strategic Enemy
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Narrated by:
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About this listen
Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy.
Topics include:
- Building your brand with an "enemy" in mind
- Branding mistakes entrepreneurs make
- The power of saying NO to maintain focus
- Why brand extension does not work
- Creating a category where you can be first
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