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Ever wonder what happens when purpose collides with process? We bring on Tanner Mullen—third-generation painter, founder of DripJobs, and author of 31 Days of Value—to unpack how a service-first mindset, fast hiring, and relentless follow-up can transform a trades business from chaotic to compounding. The story begins with a personal pivot: leaving a promising corporate path to help his family and build a painting company from the ground up. From the early days of learning production on YouTube to the breakthrough that came with one key A-player hire, Tanner shows how quality, trust, and training unlock pricing power and fewer callbacks.

Things shift fast once leads enter the picture. We break down speed to lead, why emotion fades within minutes, and how missed follow-ups quietly drain profits. Tanner reveals the DIY automation stack that changed everything—webhooks, Zapier, email and text sequences, and self-serve scheduling—and how that prototype evolved into DripJobs, a CRM designed for home service workflows. He explains the guts of it: auto-creating deals from contacts, booking forms that fire confirmations and tasks, proposal e-sign, deposits, and a pipeline built for real job flow. No jargon, just practical systems that sell while you’re painting and keep customers informed without you chasing threads.

We also dig into recruiting as a competitive edge. Treat applicants like leads, move fast, and create a candidate experience that makes great people feel wanted from day one. Layer in the mindset that ties it all together: take risks, learn quickly, and refuse paralysis. You either learn or you win; both move the business forward. If you run a painting company—or any home service operation—this conversation is a field guide to operational clarity, higher close rates, and a team that delivers consistent quality without you being last on site.

If this resonates, share the episode with a fellow contractor, subscribe for more profit-focused tactics, and leave a review so we can reach more owners who want systems that actually work.