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The State of Platforms in Franchising

The State of Platforms in Franchising

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 JJ Sorrenti, CEO of Best Life Brands, joins the podcast to discuss the rise of platform companies and Multi-Unit, Multi-Brand Owners. JJ shares his vision on the sectors that are seeing the most growth in the near future, the forecast for Franchising for the next 5 years, and other elements that will have an impact on franchising including the economy to government regulations. Thanks to the International Franchisee Association for hosting us at IFA 2025! Special Guest: JJ Sorrenti.
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