The Startup Ideas Podcast cover art

The Startup Ideas Podcast

The Startup Ideas Podcast

By: Greg Isenberg
Listen for free

About this listen

 Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas© The Startup Ideas Podcast Economics Leadership Management & Leadership
Episodes
  • This App Hit 2M Users with Creators Who Had 0 Followers (Here's How)

    This App Hit 2M Users with Creators Who Had 0 Followers (Here's How)
    Sep 17 2025
    Join me as I chat with Cody Schneider where we dive deep into how brands can leverage short-form content creators instead of traditional influencers to achieve better marketing ROI. He breaks down the economics of creator partnerships ($900/month for daily content across platforms vs. $2,000 for a single influencer post) and demonstrates how the for-you-page algorithm allows creators with zero followers to potentially reach massive audiences. The strategy works particularly well for mobile apps, e-commerce products, and services with straightforward value propositions. Timestamps: 00:00 Intro 01:26 - Why Short-Form Marketing? 02:55 - Creator vs. Influencer Marketing Explained 04:41 - Micro-Creator Strategy Overview 11:43 - Case study of Focus Tree app using creator marketing 16:04 - How to Find and Work with Creators 19:49 - The Drawbacks of this Strategy 20:27 - Tools for Managing and Tracking Campaign Performance 22:56 - Final Thoughts and Conclusions Key Points: • Creator marketing is more cost-effective than traditional influencer marketing, especially for mobile apps and B2C products • For-you-page algorithms have changed how content reaches audiences, making follower count less important than content quality • Working with multiple creators (5-10) creates a compound learning effect where successful formats can be shared across the team • This strategy works best for products with simple value propositions that can be purchased impulsively on mobile devices The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com X/Twitter: https://x.com/codyschneiderxx Youtube: https://www.youtube.com/@codyschneiderx
    Show More Show Less
    Less than 1 minute
  • The YouTube Loophole Printing $1M+ for SaaS Startups Right Now

    The YouTube Loophole Printing $1M+ for SaaS Startups Right Now
    Sep 15 2025
    Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links. Timestamps: 00:00 - Intro 01:03 - Why partner with Youtube Creators 04:38 - How to find and contact YouTube creators 08:11 - Crafting the email and follow-up strategy 09:26 - Overview of the Strategy 14:42 - The value of underpriced attention 19:12 - The numbers and scaling the process 22:06 - Biggest Bottleneck 22:50 - Automating the process 24:47 - Why start now Key Points: • YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature • The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions • This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves • The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com X/Twitter: https://x.com/codyschneiderxx Youtube: https://www.youtube.com/@codyschneiderx
    Show More Show Less
    Less than 1 minute
  • what the heck is GEO (AI search, rankings, $$$)

    what the heck is GEO (AI search, rankings, $$$)
    Sep 12 2025
    Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages. Timestamps: 00:00 - Intro 00:51 - What is GEO/AI search? 02:18 - Who GEO is most effective for? 08:16 - How AI search actually functions 12:31 - Tools and strategies for optimizing for AI search 16:45 - Why are people obsessed with GEO 19:56 - Discussion of available tracking tools 22:41 - Final Thoughts on AI Search and GEO Key Points: • GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini • AI search works by expanding user queries into multiple derivative searches, then scraping top Google results • Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses) • Success requires getting your brand mentioned on multiple high-ranking pages that AI references The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com X/Twitter: https://x.com/codyschneiderxx Youtube: https://www.youtube.com/@codyschneiderx
    Show More Show Less
    Less than 1 minute
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.